Determine the projected monthly income for the Reebok Store located in Mumbai.
Product Management Interview Series: Guesstimates
Key Assumptions:
The store exclusively offers sports footwear.
Mumbai's market segmentation distinguishes between urban and rural areas, with a focus on urban regions due to Reebok's slightly higher price range.
The demand for sports shoes is limited among the elderly population, and individuals below the age of 15 are not the primary consumers of sports footwear.
