Guesstimate the number of sanitary pads used in India in a year

Product Management Interview Series: Guesstimates

Key Assumptions:

1. Population of India 1.4Bn

2. Male % = Female %

3. Segmentation I

   1. Urban: 30%

   2. Rural: 70%

4. Segmentation II

   1. High Income: 20%

   2. Medium Income: 60%

   3. Low Income: 20%